Awesome Sales Tools

Tools for B2B sales, RevOps and go-to-market (GTM) teams.

Browse tools for finding prospects, running outreach, closing deals and keeping customers. Each product appears once, under its main use. We look for a clear sales workflow and a useful difference from the tools already listed.

Suggest a tool or correction, or read the contribution guide.

Contents

• CRM
• B2B Data and Sales Intelligence
• Data Enrichment and Contact Validation
• Buyer Signals and Intent Data
• Scheduling and Lead Routing
• Sales Engagement
• AI SDR and Sales Agents
• Cold Email Platforms
• Email Deliverability and Sending Infrastructure
• Sales Dialers and Cloud Telephony
• Social Selling and LinkedIn Automation
• Video Prospecting and Gifting
• Conversation Intelligence and Meeting Assistants
• Demo Platforms
• Digital Sales Rooms
• Proposals and CPQ
• Contracts and E-Signature
• Trust and Security Review
• Customer Onboarding and Success
• Customer Evidence, Advocacy and Referrals
• Forecasting and Revenue Analytics
• Sales Enablement and Training
• Incentive Compensation and Sales Planning
• Workflow Automation and CRM Data Operations
• Related Resources

CRM

• Attio - CRM with a flexible data model and email and calendar sync. Organize customer records around your sales process and automate follow-up sequences.
• Close - Sales CRM for small teams with built-in calling, SMS and email. Contact prospects and track the resulting conversations and deals in one place.
• folk - Lightweight CRM with LinkedIn contact capture. Save prospects from LinkedIn, fill in missing contact details and send email campaigns.
• HubSpot - CRM with a free tier and paid Sales, Marketing and Service hubs. Keep customer records, assign leads and track deals across teams.
• Pipedrive - CRM built around a visual sales pipeline. Move deals through stages, record sales activities and forecast revenue.
• Salesforce Sales Cloud - CRM with configurable sales workflows and territory management. Track accounts and deals, automate approvals and tailor forecasts to your sales process.
• Zoho CRM - CRM in the Zoho suite with Blueprint process controls on paid tiers. Track deals and define the steps and required information for each sales stage.

B2B Data and Sales Intelligence

• Apollo.io - Contact and company database with built-in sequences and calling. Build prospect lists and start email or phone outreach from the same tool.
• BuiltWith - Database of the technologies used on websites. Find companies using particular software and build lists for prospecting.
• Cognism - Contact and company database with mobile numbers and EMEA coverage. Find business contacts and add phone numbers and company details to existing records.
• Crunchbase - Private-company database covering funding, leadership and company characteristics. Research target accounts and spot funding rounds or leadership changes that give you a reason to reach out.
• Kaspr - LinkedIn browser extension from Cognism. Look up contact details while browsing profiles and add them to prospect records.
• LinkedIn Sales Navigator - LinkedIn's lead and account search tool with alerts and InMail. Find relevant decision-makers, follow account updates and contact prospects on LinkedIn.
• Lusha - Contact and company data available through an extension, CSV upload, or API. Look up business contacts and filter prospects by research activity on relevant topics.
• ZoomInfo - Company and contact database with intent signals and website visitor identification. Build account lists, find contacts and prioritize companies showing relevant research or website activity.

Data Enrichment and Contact Validation

• Clay - Spreadsheet-style workflow builder combining data providers and AI research. Fill gaps in prospect lists and pass the results between sales tools.
• Dropcontact - Email finder and data cleaner for files, Google Sheets, CRMs and API use. Find business email addresses, check their validity and merge duplicate records.
• FullEnrich - Contact enrichment that tries multiple data providers in sequence. Find and verify contact details when a single provider leaves gaps.
• Hunter - Email search and verification with outreach campaigns. Find addresses by person or company domain, check them and send follow-up emails.
• NeverBounce - Email verifier with bulk uploads, a form widget and an API. Check lists before sending or validate addresses as people submit them.

Buyer Signals and Intent Data

Tools for spotting relevant activity and deciding which accounts to approach; a signal alone does not establish buying intent.

• 6sense - Account intelligence and advertising for B2B sales and marketing. Find companies researching relevant topics and prioritize accounts by fit and buying signals.
• Bombora - Intent data drawn from research activity across a publisher network. Use topic interest to prioritize accounts in your CRM and advertising campaigns.
• Common Room - Combined view of product usage, website visits, community activity and job changes. Connect these signals to contacts and accounts, prioritize them and assign follow-up.
• Demandbase One - Account intelligence with intent data and advertising. Find target accounts, map the people involved in a purchase and track their research interests.
• RB2B - Website visitor identification with person-level matching limited to US visitors. See which visitors can be matched to professional profiles for follow-up.
• UserGems - Job-change tracking for past customers and contacts. Find new sales opportunities when people who know your product move to another company.
• Warmly - Website visitor identification with live chat and lead routing. Use available visitor matches and browsing activity to start conversations or assign follow-up to a rep.

Scheduling and Lead Routing

• Cal.com - Scheduling software with booking pages, team routing and an API. Let prospects choose a meeting time and book with the appropriate team member.
• Calendly - Scheduling software with routing forms and meeting polls. Share your availability, match visitors to a rep, or poll a group for a suitable time.
• Chili Piper - Lead routing and scheduling for web forms and chat. Assign inbound leads and let qualified prospects book a meeting as they get in touch.
• LeanData - Salesforce-native lead matching and routing with BookIt scheduling. Match leads to accounts, assign ownership and book meetings with the right rep.
• SavvyCal - Scheduling links with a calendar overlay for recipients. Let guests compare your available times against their own calendar before booking.

Sales Engagement

Workspaces for salespeople to plan and run outreach across several channels.

• Amplemarket - Outbound sales software combining contact data, buying signals and deliverability tools. Find prospects and plan follow-up across multiple channels using their recent activity.
• Outreach - Sales engagement software with calling, deal management and forecasting. Organize rep follow-up, run email sequences and track deals through to the revenue forecast.
• Reply.io - Outreach sequences across email, LinkedIn, calls, SMS and WhatsApp, with an optional AI SDR. Find prospects and combine several channels in a meeting-booking campaign.
• Salesforge - Email and LinkedIn outreach with multi-mailbox sending. Run follow-up sequences and handle replies from a shared inbox.
• Salesloft - Sales engagement software with conversation analysis and deal management. Plan daily outreach, make calls and review team conversations for coaching.

AI SDR and Sales Agents

Tools that automate parts of prospect research, outreach, or reply handling; the work left to a person varies by product.

• 11x - AI agents for outbound prospecting and inbound lead qualification. Automate prospect research, outreach and meeting booking, then hand conversations to sales reps.
• Artisan - AI prospecting agent called Ava, alongside a dialer for sales reps. Automate prospect research and outreach with Ava and make calls yourself through the dialer.
• Oliv - AI agents for prospecting, deal follow-up and customer account management. Research prospects, prepare CRM updates and flag renewal risks or expansion opportunities.
• Regie.ai - Prospecting workspace combining AI agents, a CRM and a dialer. Find target accounts and combine automated outreach with rep-led calls.

Cold Email Platforms

Tools centered on sending email campaigns and managing replies, with other channels available in some products.

• Instantly - Cold email platform with a lead database, warm-up and purchasable domains and mailboxes. Set up sending accounts, run campaigns and monitor deliverability in one place.
• lemlist - Email, LinkedIn and calling campaigns with a lead database and warm-up. Find prospects and combine email follow-ups with social messages and calls.
• Smartlead - Cold email platform with mailbox rotation and warm-up. Distribute campaign sending across accounts and handle replies in a unified inbox.

Email Deliverability and Sending Infrastructure

• EasyDMARC - Email authentication monitoring for DMARC, SPF and DKIM. Check domain configuration and work through the steps to enforce a DMARC policy.
• GlockApps - Inbox placement testing across mailbox providers. Send test messages to see whether they reach the inbox or spam folder.
• Google Postmaster Tools - Free dashboards for domains sending email to Gmail accounts. Check domain statistics and compliance with Google's sender requirements.
• Maildoso - Outbound email infrastructure with automated DNS setup and warm-up. Set up sending domains and mailboxes and monitor their deliverability.
• MailReach - Mailbox warm-up service with spam testing. Run automated warm-up activity and test whether messages reach the inbox.
• Mailreef - Managed email infrastructure on dedicated servers and IPs. Set up outbound domains and mailboxes on infrastructure reserved for your sending.
• MxToolbox - Email and DNS diagnostics with paid monitoring. Investigate blocklist entries, domain configuration and mail delivery problems.

Sales Dialers and Cloud Telephony

• Aircall - Cloud phone system with call menus, recording and SMS. Give sales teams phone numbers, route incoming calls and record conversations for review.
• CloudTalk - Cloud phone system with international numbers and outbound dialers. Call through prospect lists and manage conversations across countries.
• Dialpad - Cloud calling, messaging and meetings with built-in transcription. Speak with prospects and review transcripts to understand what happens on team calls.
• JustCall - Cloud phone and SMS system with outbound dialers and call scoring. Contact prospects, record conversations and use call scores to guide coaching.
• Nooks - Parallel dialer with answer detection and a shared virtual salesfloor. Call prospects alongside teammates and coach reps during calling sessions.
• Orum - Parallel and power dialer with voicemail automation and a call library. Work through call lists, leave recorded voicemails and review calls for coaching.

Social Selling and LinkedIn Automation

• Expandi - Cloud-based LinkedIn automation with email outreach. Schedule connection requests, messages and InMails as part of a follow-up sequence.
• HeyReach - LinkedIn outreach automation across multiple sender accounts. Run campaigns for several senders and manage replies in one inbox.
• La Growth Machine - Prospecting across LinkedIn, email, X and calls, including LinkedIn voice messages. Add missing prospect data and combine channel-specific steps in a follow-up sequence.

Video Prospecting and Gifting

• Loom - Screen and camera recorder with transcripts and shareable links. Record a walkthrough or personal introduction that a prospect can watch in their own time.
• Sendoso - Gifting platform with inventory storage and fulfillment for physical and digital gifts. Send gifts or direct mail and follow delivery progress.
• Sendspark - Video personalization using AI voice cloning and dynamic backgrounds. Adapt a recording for individual recipients and track how they engage with it.
• Vidyard - Video messaging and hosting with screen recording and AI avatars. Send personalized sales videos and receive notifications when prospects watch them.

Conversation Intelligence and Meeting Assistants

• Avoma - Meeting assistant with scheduling and revenue forecasting. Capture notes and follow-ups and review calls to coach sales reps.
• Chorus - Sales call recording and analysis from ZoomInfo. Review conversations and compare patterns across the team's calls.
• Fathom - Meeting recorder with CRM sync. Turn calls into transcripts and summaries and review them for coaching.
• Gong - Sales call recording with deal health and coaching tools. Review conversations to coach reps, assess deals and forecast revenue.
• Otter.ai - Transcription for live meetings and imported audio. Summarize discussions and ask questions about them through AI chat.
• tl;dv - Meeting recorder with a bot-free recording option. Generate meeting minutes, update CRM records and review calls for coaching.

Demo Platforms

• Arcade - Demo builder for software walkthroughs. Turn captures into interactive demos or AI videos, share them and track engagement.
• Consensus - Interactive and video demos for buyers to explore on their own. Share product demonstrations and see how buyers engage with them.
• Navattic - Interactive product demos for websites and sales teams. Identify demo visitors and track how they explore the product.
• Reprise - Demo platform for enterprise teams. Build guided walkthroughs, live demo environments and application clones for sales presentations.
• Storylane - Interactive demo builder with buyer-facing content hubs. Capture screenshots, video, or HTML to build demos, collect leads and track engagement.

Digital Sales Rooms

• Aligned - Deal rooms with stakeholder mapping and shared milestones. Share resources, track buyer participation and agree on next steps with the buying team.
• Arrows - Sales rooms with AI agents that prepare updates from calls and CRM records. Review drafted follow-ups, CRM changes and room updates before approving them.
• Dock - Buyer workspaces connected to a shared sales content library. Reuse your team's materials, build mutual action plans and send signable order forms.
• GetAccept - Buyer workspaces combining content, proposals and contracts. Send proposals, track engagement and collect signatures in one place.
• HummingDeck - Digital sales rooms with page-by-page document tracking. Share content, track engagement and coordinate a mutual action plan.
• Journey - Single-page buyer workspaces. Package your pitch, customer evidence, pricing and documents into one link and track engagement.

Proposals and CPQ

• DealHub - Quoting software with deal rooms and billing. Configure quotes, get commercial terms approved and collaborate on contracts.
• PandaDoc - Document workflows for proposals, quotes and contracts. Create documents from templates, track views, collect signatures and accept payments.
• Qwilr - Proposals and quotes presented as web pages. Track buyer engagement, collect signatures and take payments.
• Salesforce Revenue Cloud - Product catalog, quoting and billing inside Salesforce. Price deals, manage contracts and renewals and process orders and payments.

Contracts and E-Signature

• Adobe Acrobat Sign - Electronic signature software with bulk sending and audit trails. Collect signatures through reusable templates and web forms.
• DocuSign - Electronic signature and agreement management with a document repository. Negotiate agreements, request signatures and collect payments.
• Dropbox Sign - Electronic signature software and API, formerly HelloSign. Request signatures using templates or embed signing in your own app.
• Ironclad - Contract management with a shared repository. Draft and redline agreements, route them for approval and collect signatures.
• Juro - Browser-based contract management with AI review. Create contracts from templates, negotiate terms and collect signatures.
• SpotDraft - Contract management with legal intake and AI review. Handle contract requests, redline agreements and collect signatures.

Trust and Security Review

• Conveyor - Trust center and security questionnaire software. Draft answers from approved company knowledge and share security information with buyers.
• Loopio - Shared answer library with AI drafting for response teams. Reuse answers in RFPs, security questionnaires and due-diligence requests.
• Responsive - Response management with a trust center, formerly RFPIO. Coordinate responses to RFPs, RFIs and security questionnaires.
• Vanta - Compliance automation with a customer-facing trust center. Share security evidence with buyers and automate questionnaire responses.
• Whistic - Vendor risk assessment software with trust centers. Assess vendors and share your own security information with buyers through trust centers and questionnaires.

Customer Onboarding and Success

• ChurnZero - Customer success software with health scores and automated playbooks. Track account health, manage renewals and find opportunities to expand accounts.
• Gainsight - Customer success suite with success plans, playbooks and communities. Track customer health and plan renewals and account growth.
• GUIDEcx - Shared onboarding workspaces for teams and their customers. Build plans from templates, track milestones and pass customer details between teams.
• Planhat - Customer success, CRM and professional services tools built on shared customer data. Monitor account health and plan renewals and expansion.
• Rocketlane - Customer onboarding and professional services software. Plan resources, coordinate work through customer portals and carry customer context between teams.

Customer Evidence, Advocacy and Referrals

• Influitive - Customer advocacy communities with rewards programs. Invite customers to make referrals and share their experiences.
• Referral Rock - Referral, ambassador and affiliate program software. Give participants a portal, track referrals and manage rewards.
• Senja - Text and video testimonial collection with embeddable displays. Gather customer feedback through forms and publish it as widgets or testimonial walls.
• UserEvidence - Customer evidence software using surveys and sales calls. Turn customer feedback into testimonials, ROI statistics and proof pages for sellers to share.

Forecasting and Revenue Analytics

• Aviso - Revenue forecasting with conversation analysis and deal guidance. Use CRM and sales activity data to assess deals and forecast the pipeline.
• Backstory - Sales activity capture and engagement dashboards, formerly People.ai. Sync activity to the CRM and use it to review pipeline performance and forecasts.
• Dreamdata - B2B revenue attribution connecting marketing and sales data. Trace pipeline and revenue back to the activities that contributed to them.
• HockeyStack - Buyer journey analytics combining website, marketing, sales and CRM data. Review pipeline performance and connect marketing activities to revenue.
• Ruler Analytics - Revenue attribution across website visits and offline interactions. Connect those interactions to leads, opportunities and revenue.

Sales Enablement and Training

• Allego - Sales training and coaching with call recording and digital sales rooms. Onboard reps, review conversations and organize the content they share with buyers.
• Guru - Internal knowledge base with content verification workflows. Maintain playbooks and find answers through a browser extension, Slack, or Teams.
• Highspot - Sales content and training software, merged with Seismic in 2026. Organize materials, see how buyers engage with them and coach reps.
• Hyperbound - AI buyer simulations for sales role-play. Practice conversations and use scores and feedback to guide coaching.
• Mindtickle - Sales training with certifications, AI role-play and conversation analysis. Onboard reps and combine practice sessions with coaching from real calls.
• Showpad - Sales content library with buyer-facing Shared Spaces. Organize materials, share them with buyers and track engagement to inform follow-ups.
• Spekit - Knowledge and training tools embedded in everyday work. Organize sales content and give reps contextual guidance and learning paths.

Incentive Compensation and Sales Planning

• CaptivateIQ - Commission automation with sales planning tools. Calculate commissions, plan territories and set quotas.
• Everstage - Commission management with earnings forecasts and dispute handling. Design plans, calculate payouts and resolve questions about earnings.
• QuotaPath - Commission tracking connected to CRM, accounting and payroll systems. Bring sales and payment data together to track earnings against targets.
• Salesforce Spiff - Commission management inside Salesforce. Design incentive plans and automate commission calculations.
• Varicent - Enterprise sales planning and compensation software. Model territories, quotas and sales capacity alongside commission plans.

Workflow Automation and CRM Data Operations

• Cloudingo - Data cleanup for Salesforce. Find and merge duplicates, standardize records and update accounts and contacts in bulk.
• Hightouch - Data syncing from a warehouse to CRM and advertising tools. Build audiences from warehouse data and keep destination systems up to date.
• Insycle - CRM data maintenance with recurring workflows. Remove duplicates, standardize records and automate lead and account routing.
• Make - Visual workflow builder with branching, filters and data stores. Connect apps and automate how data moves between them.
• n8n - Source-available workflow automation (source) with self-hosting. Connect apps through a visual builder and add code steps for custom logic.
• Workato - Enterprise integration software with API management and governance. Connect applications and automate shared workflows using reusable recipes.
• Zapier - App automation with tables, interfaces and agents. Connect triggers and actions to route leads and keep records in sync across apps.

Related Resources

Directories and review sites for further research and product comparisons.

• Capterra - Software directory with user reviews, comparison tools and category shortlists, part of Gartner Digital Markets.
• G2 - Peer-review site for business software with category grids based on user satisfaction and market presence.
• Gartner Peer Insights - Enterprise software reviews run by Gartner, organized by market.
• RevManic - Directory of revenue tools organized by sales stage, category and job to be done, with product profiles and comparisons.
• TrustRadius - Business software review site with user reviews and product comparisons.

Footnotes

Maintained by Ilya Spiridonov at RevManic. Community contributions are welcome.

The RevManic taxonomy informed the jobs covered here. Sections and descriptions evolve through contributions to this repository.